Studio ROOF started with their life as parents of three. It was observing the creative and colourful outcomes between them and their children that originated their first products. That reaffirmed their belief that imagination and playfulness are not only connected to childhood but are a key element that pervades every aspect of life, at all ages.

Since nature plays such an important role in their story and daily lives, the products are made from recycled cardboard and coloured with plant-based vegetable inks. This is their way of contributing to the environment.